Sustainable Spotlight: Miami-Based MITA Eyewear Is Pioneering the Use of Sustainable Materials in Eyewear
MITA Eyewear offers a variety of eyewear styles, focusing on modern, stylish designs with a commitment to sustainability.
Headquartered in colorful and vibrant Miami, MITA Eyewear is an innovative company that is pioneering the use of sustainable materials in its eyewear designs.
Founded by Nora Cabrera, who has more than 25 years of experience in the fashion and eyewear industries, the brand’s collections bring to life the fashion sense of Miami along with the craftsmanship and artistry of Italy, where their products are made.
MITA Eyewear is inspired by everyday art including the influential street and graffiti art from the city’s historic Wynwood Walls murals, and through its “Reshape” philosophy, the brand is passionately devoted to redefining the relationship between fashion and sustainability.
We caught up with Cabrera to learn more about the story behind the brand, how they make their sustainable sunglasses, and more.
What’s the meaning behind the name MITA?
Miami + Italy = MITA. We are based in Miami and our glasses are finished in Italy.
The brand’s collections bring to life both the fashion sense of Miami along with the craftsmanship and artistry of Italy.
What are the different styles you offer?
MITA Sustainable Eyewear offers a variety of styles focusing on modern, stylish designs with a commitment to sustainability. The collections include sunglasses and optical frames, with designs ranging from minimalist and classic to bold and contemporary.
While the exact number of styles may vary over time with new collections and limited editions, MITA typically offers a diverse range of frame shapes, colors, and finishes—ensuring there's something for different tastes and preferences.
To get the most accurate and up-to-date information on the exact number of styles currently available, visit our website.
What’s your most popular style?
Our signature Collection is in the sunglass category—Collezione Uno, with which we launched and the signature top-selling styles are:
Capri
Boca
Pacifico
Aventura
Firenze
MITA Eyewear uses the highest-quality and most sustainable materials.
Tell us more about your "Reshape" philosophy, the materials your sunglasses are made from, and how they are sourced.
The "Reshape the Future" philosophy behind MITA Sustainable Eyewear focuses on rethinking and redefining the eyewear industry in a way that is both environmentally responsible and socially conscious. Through this philosophy, MITA aims to "reshape the future" by providing consumers with stylish eyewear that contributes to a better, more sustainable world.
This philosophy reflects MITA's commitment to sustainability and innovation, and it involves several key principles:
Sustainable Materials. MITA uses eco-friendly, renewable materials like bio-acetate, recycled metals, and biodegradable components to reduce the environmental impact of their products. These materials are not only sustainable but also durable and stylish, ensuring that the eyewear remains high-quality and long-lasting.
Circular Design. The company focuses on a circular design approach, where products are made with the intention of being recycled or upcycled at the end of their life cycle. This reduces waste and minimizes the use of non-renewable resources.
Social Responsibility. MITA also emphasizes ethical practices in its manufacturing process. This includes fair labor conditions, support for local communities, and transparency throughout the production chain.
Innovation for Impact. The company aims to use innovation to address environmental and social challenges. This includes exploring new ways to create eyewear that doesn't compromise on style, comfort, or functionality, while still being eco-friendly.
Education and Advocacy. MITA advocates for sustainability in the fashion and accessories industries, educating consumers and inspiring other brands to adopt more responsible practices.
Nora Cabrera is the founder of MITA Eyewear and has more than 25 years of industry experience.
What's next for the brand?
In 2023, MITA won the Certified Sustainable Eyewear (CSE) Award at the 2023 MIDO Awards. The CSE Award is given to brands that demonstrate excellence in sustainability, social responsibility, and innovative materials. Mita Eyewear also won the Vision Expo East NOW Award for Best Sunglasses under $250 in 2023. The award was given to their Boca sunnies. The Vision Expo NOW Awards recognize brands that demonstrate the latest trends and innovations in eyewear.
In September 2024, MITA Eyewear showcased their latest collection at Silmo 2024, highlighting their dedication to innovative and eco-friendly eyewear. SILMO is an international trade show for the eyewear and optics industry. It's held annually in Paris, France.
Through those awards we have also expanded our distribution network; in August 2024, Windsor Eyes, Inc. announced an exclusive partnership to distribute MITA Sustainable Eyewear optical category to U.S.-based optical eyecare professionals.
Looking ahead, MITA Eyewear plans to continue expanding its product line with new collections and styles in spas, resorts, small fashion boutiques, and enhancing their distribution partnerships worldwide and winning more awards for incredible sustainable design!
Through its “Reshape” philosophy, MITA Eyewear is passionately devoted to redefining the relationship between fashion and sustainability.
For more information about MITA Eyewear and to purchase, visit their website and follow on Instagram: @mitaeyewear
[Photos courtesy of MITA Eyewear]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk